The Rapid Growth of Video Content in Marketing: Why Your Business Needs to Hop on the Bandwagon (Before It Leaves You Behind)

Once upon a time, marketing was simple: a catchy jingle, a billboard, and maybe a newspaper ad. But that was before video content stormed into the scene like a superhero in an action movie, leaving traditional marketing strategies looking like they were filmed in black and white. Today, video content is no longer just a trendy tool; it’s become a must-have for businesses looking to thrive in the digital world.

And here’s the kicker—this rapid growth isn’t just a global phenomenon, it’s happening right here in Canada. So, if you’ve been sitting on the fence about whether to use video marketing for your business, it's time to hop off and join the party.

In this blog, we’ll dive into why video content is growing faster than your uncle's collection of unnecessary kitchen gadgets, how you can leverage this trend for your Canadian business, and the top tips to ensure you stay ahead of the game. Oh, and we’ll throw in a bit about how Shyah K Films can help make your marketing videos so good that you’ll wonder why you didn’t start sooner.

1. Why Video Content? Well, Because No One Reads Anymore

Remember when blogs and text-heavy websites were all the rage? Yeah, well, in 2025, it’s not that people can’t read; it’s just that they’d much rather watch something shiny and moving. Attention spans are shorter than ever—about as long as it takes to scroll through your Instagram feed—so video is the perfect way to get your message across quickly.

Statistics back this up: studies show that video content is consumed at twice the rate of other types of content. In fact, a whopping 85% of internet users in Canada watch video content regularly, and most of them would rather watch a video than read a blog (hey, irony noted). So, if your business isn’t using video, you’re missing out on a huge opportunity to connect with your audience.

Humorous Take: Think about it—if a picture is worth a thousand words, a video is basically an epic novel. And since most of us can barely make it through a three-paragraph email without zoning out, a video is your best bet for grabbing attention.

2. Social Media Is the New TV, and You’re the Director

Gone are the days when businesses relied on TV ads to promote their products. Today, social media platforms like Instagram, TikTok, and YouTube are where your customers are hanging out. In Canada, social media consumption is through the roof, and videos dominate these platforms. Whether it’s a 10-second clip on TikTok or a full-blown YouTube ad, video content is king.

Not only does video perform better in terms of engagement (hello, likes and shares!), but algorithms on these platforms love video content. That means you’re more likely to show up in people’s feeds, even if they’re not actively searching for your business.

Humorous Take: It’s like being given a golden ticket, except instead of chocolate, you get followers—and hopefully, more sales.

3. Video Builds Trust Faster Than a Face-to-Face Meeting (Without the Awkward Handshakes)

One of the biggest challenges businesses face is building trust with their customers. And while in-person meetings and events are great, they’re not always practical. Enter video marketing. A well-produced video allows you to put a face (or brand) to your business, showcase your products, and tell your story in a way that resonates emotionally with your audience.

Plus, there’s something about video that feels more authentic than written content. People can see your body language, hear your tone, and connect with you on a human level—all without the awkward small talk about the weather.

Humorous Take: With video, you can make eye contact with your audience without worrying if you have spinach in your teeth.

4. YouTube Ads: Because You Can't Fast-Forward Through the Future

YouTube is more than just a platform for cat videos and makeup tutorials—it’s become one of the biggest search engines in the world, second only to Google. In Canada, millions of users are tuning in to YouTube every day, and ads on the platform are now prime real estate.

YouTube ads can be highly targeted, ensuring that your message reaches exactly the audience you want. Plus, with the growing trend of users watching videos on mobile devices, your ad has the potential to reach customers wherever they are—at home, on the bus, or even at the gym (yes, people watch videos while pretending to work out).

Humorous Take: Just think of YouTube ads as the commercials that people actually want to see—if they weren’t secretly hoping for that "skip ad" button.

5. Live Streaming: The Ultimate Engagement Tool

If you want to take video marketing to the next level, live streaming is where it’s at. With platforms like Facebook Live, Instagram Live, and YouTube Live, businesses can engage with their audience in real time. Whether it’s hosting a Q&A session, showing behind-the-scenes footage, or launching a new product, live streaming creates a sense of urgency and authenticity that pre-recorded videos can’t match.

In Canada, live streaming is particularly popular for events, product launches, and even online shopping experiences. So, if you’ve got something exciting to share, why not invite your audience to join you live?

Humorous Take: Live streaming is basically like hosting a party—except you don’t have to clean up afterwards.

6. The Power of Storytelling: More Than Just Selling a Product

At the heart of any successful video marketing campaign is storytelling. And no, we’re not talking about just listing the features of your product. We’re talking about emotional storytelling—the kind that makes people laugh, cry, or feel inspired.

Telling a compelling story through video allows your business to connect with customers on a deeper level. It’s not just about what you’re selling; it’s about the why behind it. This type of storytelling can set your business apart from the competition and create a loyal customer base that feels connected to your brand.

Humorous Take: The goal? Make your audience cry tears of joy—and then quickly wipe them away so they can buy your product.

Leveraging Video Content for Your Canadian Business

Now that we’ve established why video content is a must-have for businesses in 2025, let’s talk about how to actually make it work for your business.

• Start Small: You don’t need a Hollywood budget to get started with video marketing. A simple introduction video or a quick product demo can go a long way in building trust with your audience.

• Know Your Audience: Different types of videos work for different audiences. If your target market is younger, you might want to focus on snappy, engaging TikTok videos. If you’re targeting professionals, a polished LinkedIn video might be the way to go.

• Be Consistent: One-off videos are great, but to really build momentum, consistency is key. Try creating a regular schedule for posting videos, whether it’s weekly updates, product tutorials, or customer testimonials.

So, how do you make sure your video content stands out in this fast-paced, ever-evolving world of marketing? That’s where Shyah K Films comes in.

At Shyah K Films, we don’t just create videos—we craft stories that connect with your audience on a deeper level. Whether you need a product demo, a customer testimonial, or a full-blown brand story, we’re here to help you create video content that isn’t just eye-catching but also tear-jerking and memorable.

We don’t believe in cookie-cutter approaches, and we don’t think your business should settle for one either. That’s why we take the time to get to know you through multiple video calls, so we understand your values and what makes your business unique. This helps us create videos that capture the essence of your brand and resonate with your target audience.

So, whether you’re looking to create videos that go viral or simply want to build trust with your customers, Shyah K Films has the expertise and creativity to make it happen. We’re one of the fastest-growing videography services in Vancouver and across Canada, and we’d love to help your business thrive in the world of video marketing.

Ready to make your mark with video? Let’s create something unforgettable together!